SALES & MARKETING
At Highway 9 Consulting, we recognize that a top-notch sales team is the engine behind every thriving industrial company. With a solid marketing strategy in place, we’re here to ensure that your engine runs smoothly, cultivating sales leads and turning them into closed won deals.
Drawing from our rich B2B marketing background, we’ve crafted methods to streamline and boost your sales operations, ensuring you get the collaboration between sales and marketing that you have been dreaming about.
WHY ALIGN SALES & MARKETING?
In the world of industry, nothing is static. Your sales and marketing efforts shouldn’t be either. A synchronized approach:
- Aligns goals, streamlining operations.
- Closes communication gaps.
- Transforms sales leads into loyal customers more efficiently.
The result? Effective lead generation, followed by a smoother, more efficient process, with increased lead conversion and more closed won deals.
EXPLORE OUR SALES & MARKETING SERVICES
Streamline your sales funnel. Through effective outreach, we enrich your sales process to ensure more leads are nurtured and converted.
Optimizing your sales pipeline is all about fine-tuning each stage of your sales process. We work with you to identify bottlenecks, improve lead qualification, and boost overall sales efficiency. This proactive approach provides a steady flow of nurtured leads, ready for conversion.
- Lead Qualification: Identifying and focusing on high-potential leads.- Sales Process Upgrade: Streamlining each step of the sales journey.
- Bottleneck Tracking: Pinpointing and addressing areas that slow down the sales process.
Empower your team. With the right tools and methods, we guarantee your sales team is primed for success.
Sales enablement is about equipping your team with the tools, resources, and knowledge they need to sell. We provide training, content, and support tools that empower your sales staff to engage prospects more effectively and close deals faster.
- Training and Development: Strengthening sales skills and knowledge.- Sales Content Creation: Developing resources that support the sales process.
- Support Tools: Providing the platforms and tools needed for effective selling.
Automate to accelerate. Harness the power of sales sequences and automated workflows to keep leads moving and prospects engaged.
Sequences and workflows are about automating repetitive tasks to increase efficiency and consistency. We help design and implement these automated processes so that your sales team spends more time selling and less time on administrative tasks.
- Automation of Repetitive Tasks: Streamlining daily activities.- Customized Sales Sequences: Tailoring follow-up processes for different lead types.
- Efficient Lead Management: Providing timely and appropriate engagement with prospects.
Master the tools. From basic processes to advanced strategies, we guide you through HubSpot CRM and train your sales team to maximize their potential.
HubSpot CRM is a powerful tool for managing customer relationships, but it’s most effective when used skillfully. We provide comprehensive training and coaching, covering everything from fundamental features to advanced tactics, helping your team to fully leverage this platform.
- Fundamental Training: Covering the basics of HubSpot CRM.- Advanced Skills: Teaching the latest strategies for seasoned users.
- Ongoing Support: Offering assistance and guidance as your team grows with the platform.
WHY CHOOSE US?
Leverage our 40+ years of industrial marketing knowledge.
Leverage our 40+ years of industrial marketing knowledge.
With deep insights into B2B marketing, we can produce campaigns that resonate.
With deep insights into B2B marketing, we can produce campaigns that resonate.
Because your business isn’t generic, it deserves strategies that reflect its unique character.
Because your business isn’t generic, it deserves strategies that reflect its unique character.
DON'T JUST TAKE OUR WORD FOR IT
"Highway 9 elevated the performance of our Sales and Marketing. Changes to our processes, website and marketing tools returned more qualified leads which ultimately drove increased revenue. We are very pleased with the ROI."
Highway 9 continues to work with our science teams on blogs and whitepapers that provide technical proof and support of our products. They have created a multi-channel social media presence for SRFC Bio and increased our reach by over 1,000% in the last year. Highway 9 is an excellent consultancy that can immediately boost your company's brand awareness, expand the customer base, and increase your product revenue."
“The Highway 9 team has the skills necessary to smoothly unify marketing automation and sales enablement, telling a consistent story across each customer-facing channel. Metrics are a strong suit, and Highway 9 knows how to interpret results and take action to get the most out of each dollar spent.”
“Highway 9 took our website and brand through a complete change. They worked diligently to learn our business and tailored a plan specific for us. Within a day of our website being up, the interest for our company skyrocketed. Highly recommend Kevin and his team!!!”
